Opting out of opting out

So I get (and appreciate) that brands are trying to be more sensitive in their messaging. But does it really help that in lieu of what might be two dozen Father’s Day promotional emails, we’re moving in the direction of this:

If I’m going to get a bunch of those for every potentially sensitive holiday (which is all of them in one way or another, isn’t it?) can I just unsubscribe altogether?

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