Thanks to Third and Grove for hosting last night’s Managing an Agency Business (MAB) event about AI & Emerging Tech for agencies.
- Dale Bertrand of fire&spark
- Mark Catalano of TakeShape
- Justin Emond of Third and Grove
- Waseem Kawaf of Seichō Syndicate
Boston has such an embarrassment of riches in terms of smart agencies doing interesting work – it was a good panel with a balance of enthusiasm and caution about the impact AI tools have on agency workflows, product offerings, and the solutions we can build for ourselves and for clients (and their end customers).
I especially liked the notion of how a large language model (LLM) can be trained on first-party data an enterprise has access to: interactions with customers via chat, SMS, email, and voice – to identify sentiment, trends, concerns, and opportunities. AI isn’t just ChatGPT – it’s been around since (at least) World War II – but it is also shifting into a new phase.
To learn more about future events in the series there is a newsletter email signup at the MAB site. Hope to see these come back with more frequency.