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It Was Never Really the Budget
I learned very early on in the process of selling web design & build projects that you never make optional any of the things you believe are critical to project success: If you made any of these things “optional” or (the phrase procurement often requested) “a la carte,” they inevitably got cut once the budget…
I previously blogged at Open Parenthesis, between 2005 and 2015. Slides from talks can also be seen at SlideShare and/or Speaker Deck.
